Gold Hill

AKA Hovis Hill The street is the main setting for the 1973 "Boy on Bike" television advertisement, directed by Ridley Scott for Hovis bread.

The ancient cobbled street runs beside buttressed walls of the precinct, which are the grounds surrounding ancient Shaftesbury Abbey, built by King Alfred the Great. Their origins are not known, but are presumed to have been built in the 1360s!